Turning specialist expertise into a more distinctive premium brand.
STATUS — IN PROGRESS
CLIENT
Ana Ferreira - Hair Lounge
SECTOR
Premium Hair Salon
RELATIONSHIP
Brand rollout in progress.
SCOPE
Brand Diagnosis · Strategy · Positioning
Identity · Creative Direction
2. THE CHALLENGE
Ana Ferreira Hair Lounge had built a strong reputation around specialist knowledge in blondes and highlights. The challenge was to translate that expertise into a more distinctive, coherent and premium brand, one capable of expressing the same level of care, technique and intention found in the salon experience.
01
Clarify the brand’s premium positioning.
02
Turn specialist expertise into a distinctive brand territory.
03
Create a coherent system for future communication and growth.
POSITIONING
Defining a clearer premium territory around specialist blonde expertise.
BRAND PLATFORM
Clarifying purpose, promise, values and personality.
VERBAL DIRECTION
Creating a more confident, refined and consistent way of communicating.
VISUAL SYSTEM
Building a quieter, more elegant and recognisable identity.
Specialist, not generic.
Premium, not ostentatious.
Beautiful, with intention.
CLEAR POSITIONING
From a generic salon perception to a more defined premium blonde specialist territory.
BRAND SYSTEM
A coherent visual and verbal framework designed to support recognition, consistency and future growth.
CREATIVE PLATFORM
A campaign territory that gives the brand a clear direction for content, communication and experience.
Brand Diagnosis · Brand Strategy · Positioning · Brand Platform
Verbal Identity · Visual Identity · Creative Direction
8. NEXT CASE
The creation of Sun Radio as a distinctive lifestyle audio brand, combining brand strategy, sonic identity, content and digital experience to create a more memorable way to listen.