Building perceived value
across a professional
beauty portfolio.

01 — HELEN SEWARD PORTUGAL

Beauty · Professional Haircare

Client
Helen Seward Portugal

Sector
Professional Hair Cosmetics

Relationship
A six-year brand partnership across content, digital, events, brand radio and creative direction.

Scope
Brand Direction · Content
Digital · Events · Audio

2. THE CHALLENGE

Helen Seward hair care campaign with dramatic glossy hair and styling product

A strong business needs a brand experience that reflects its real value.

Helen Seward Portugal had a strong product portfolio and a well-established presence in the professional beauty sector.
The opportunity was to translate that value into a more consistent and distinctive brand experience across communication, content, digital, events and audio.

01
Strengthen perceived value.

02
Create greater consistency across touchpoints.

03
Support communication with relevant content and experiences.

3. WHAT WE CHANGED

From fragmented communication to a more coherent brand experience.

Brand Direction
How the brand should look, feel and communicate.

Content System
A more consistent visual and editorial language.

Digital Presence
Stronger coherence across website and social touchpoints.

Experience
Events, audio and other brand interactions.

Helen Seward hair care campaign with dramatic glossy hair and styling product

4. WHAT WE CREATED

Content Direction

Product Photography

Campaign Assets

Digital Experience

Events

Brand Radio

5. SELECTED VIDEO CONTENT

Editorial / Brand Story
Product / Ritual
Campaign / Seasonal
Product / Ritual

6. IMPACT / RESULTS

What changed.

6 YEARS
Ongoing brand partnership

MULTI-BRAND PORTFOLIO
Long-term support across multiple product lines

MULTI-TOUCHPOINT
Content · Digital · Events · Audio

+45% | 62%

Growth / Reach

+50%

Engagement

60 campaigns

Produced and managed

Brand Radio

Created and operated as part of the customer experience

7. SERVICES INVOLVED

Brand Direction · Strategy · Content · Photography · Video · Digital · Events · Audio · Brand Radio

8. NEXT CASE

Ana Ferreira Hair Lounge

Premium blonde hair campaign for Ana Ferreira Hair Lounge

Turning specialist expertise into a more distinctive premium brand.

VIEW CASE BACK TO WORK

© Copyright 2026 5th SENSE - All Rights Reserved                            Privacy Policy | Terms of Use | Cookie Policy